In 1999 Lucia Simi creates in Altopascio, in the province of Lucca, Creative S.A.S. After few years with the arrival and inclusion of Annalisa Luperini in the Company the S.A.S. turns into Creative99 S.r.l.
The two entrepreneurs put on the vital knowledge and trade secrets for their clothing and accessories store for men and women: passion, maximum attention and courtesy for customers.
Over the years the shop has expanded, moving to new exhibition spaces. Always guided by this great passion in September 2018, a further expansion also allows the opening of the children's space.
In 2020, the opening of the online store completes the offer of clothing and accessories for men, women and children also for international customers.